Typefully SEO Audit: Strategies to 6X Organic Traffic
Typefully is a powerful AI-driven platform designed to help creators and companies write better content, grow their audience faster, and dominate on platforms like Twitter, Mastodon, and Google.
With over 170,000 creators and companies already on board, including big names like Sahil Bloom, David Perell, and Mark Louvion, Typefully is quickly becoming the go-to tool for serious content creators.
Key Strengths:
- Clean and user-friendly website design
- Strong focus on Twitter ThreadMaker and Analytics keywords
- Already ranking #2 for "Twitter Thread Maker" in some searches
On-Page SEO Analysis
Homepage Optimization
- Consider adding structured data to the homepage
- Missing
twitter:sitemeta tag (not critical but could be added)
- Good use of OG image and alt text on images
External Linking
- Currently linking to X.com from the homepage
- Opportunity to add a backlink from their Notion brand assets page
Title Tag Optimization
- Many blog post titles are too long and being cut off in search results
- Use a tool like Screaming Frog to identify and fix overly long titles
- Aim for titles under 60 characters to ensure full visibility in SERPs
Content Structure
- Some pages have multiple H1 tags - this should be investigated and fixed
- Consider adding more internal links at the bottom of blog posts to improve site structure and user navigation
Top Performing Pages
- Blog post: "What does GM mean?" - performing well but could be updated for freshness
- User-generated profile pages - ranking for specific memes and phrases
- "How long can a Twitter video be?" - ranking but could be improved with more specific information
Recommendations:
- Update and expand high-performing content regularly
- Optimize user-generated content for SEO while monitoring for potential abuse
- Improve specificity and depth of informational content to outrank competitors
Blog Content Strategy
Current blog performance is similar to competitors like TweetHunter, but there's room for improvement:
- Focus on getting more high-quality backlinks to blog posts
- Reach out to industry websites for guest posting opportunities
- Update existing content with fresh information and expand on popular topics
- Consider creating "2024 Update" versions of evergreen content
Competitor Analysis: TweetHunter
TweetHunter is significantly outperforming Typefully in organic traffic:
- TweetHunter: ~60,000 organic clicks
- Typefully: ~10,000 organic clicks
TweetHunter's Winning Strategies:
- Free Tools: Offering a variety of free, useful tools that attract search traffic:
- Fake tweet generator
- Tweet deleter
- Twitter video downloader
- Best time to tweet calculator
- Programmatic SEO: Creating unique pages for popular searches:
- Best tweets from specific accounts (e.g., Elon Musk)
- Trending topics and viral tweets
- Developer Tools: Catering to technical users with tools like Twitter card validators
- High-Quality Backlinks: Securing links from authoritative sites in the industry
Free Tool Opportunities
To compete with TweetHunter, Typefully should consider developing free tools such as:
- Tweet deletion tool
- Twitter image/video downloader
- AI-powered tweet generator (leveraging existing AI capabilities)
- Twitter metrics calculator
- Best time to tweet analyzer
These tools not only attract organic traffic but also serve as a gateway to Typefully's paid services.
Final Recommendations
- Optimize Existing Content:
- Fix title tag lengths
- Improve internal linking
- Update and expand high-performing blog posts
- Develop Free Tools:
- Create a suite of free Twitter-related tools to attract organic traffic
- Implement programmatic SEO for tool pages
- Backlink Acquisition:
- Reach out to industry websites for guest posting and backlink opportunities
- Create high-quality, linkable assets (studies, infographics, etc.)
- Content Expansion:
- Develop more in-depth guides on Twitter marketing and content creation
- Create content around trending Twitter topics and viral tweet analysis
- Technical SEO:
- Implement structured data where appropriate
- Ensure proper handling of user-generated content for SEO
By implementing these strategies, Typefully has the potential to significantly increase its organic traffic and compete more effectively with top performers in the Twitter marketing tool space.
Order your own SEO Audit today.
