Trendin SEO Audit
SEO Audit Report: Trendin - Content Creation Platform
This report summarizes the key SEO findings and recommendations from a live audit of the Trendin website, a content creation platform.
The audit focused on identifying areas for improvement to boost organic search traffic.
It’s a new site, however.
Initial Impressions
The website design is considered good and clear, effectively communicating the platform's values.
Users are likely to find it easy to navigate and scroll through the homepage. The
homepage effectively highlights potential keywords like "content outlined," "content creation platform," and "trending content."
The call to action, "claim your slice now," is deemed effective.
On-Page SEO Analysis
Title Tag
Currently, the homepage title tag is simply "Trendin." This is considered too short and a missed opportunity to include relevant keywords.
Recommendation:
- Implement a title tag following the structure:
[Primary Keyword] - [Secondary Context] | [Brand Name].
- For Trendin, a more effective title tag could be:
Trending Content Creation Platform - Get Inspired & Create Outlines | Trendin.
Meta Description
The current meta description is: "discover trending content, get inspired and create ready to execute content outlines."
This description is considered good for click-through rate as it clearly communicates the value proposition and matches potential search intent.
Note: While the meta description doesn't directly impact ranking, it significantly influences click-through rates from search engine results pages (SERPs).
H1 Tag & Heading Structure
The homepage's primary H1 tag is "faster, better content."
While acceptable, it could be more specific and keyword-rich.
Furthermore, the current heading structure is incorrect:
- Issue: "from ideas to execution minutes" is currently an H1, but should be an H2. Subsequent points are H2s but should be H3s.
- Principle: Each page should ideally have only one H1 tag that accurately reflects the page's primary topic.
Recommendation:
- Change the H1 tag to something like:
Trending Content Creation Platform: From Idea to Execution in Minutes.
- Restructure the headings:
Trending Content Creation Platform: From Idea to Execution in Minutes(H1)Stop spending hours in content creation(H2)AI powered platform(H3)Find viral content inspiration in minutes, not hours.(H3)- And so on...
Canonical Tag
The canonical tag is currently missing from the homepage.
Recommendation:
- Implement a canonical tag on the homepage that points to the homepage URL itself. This is crucial for preventing duplicate content issues, especially when parameters are added to URLs. Ensure social media links also use the canonical URL.
Off-Page SEO Analysis
Currently, the website has no significant backlinks.
Recommendation:
- Directory Submissions: Submit the website to relevant online directories, including:
- Product Hunt
- Crunchbase
- Twitter (profile link) These provide easy and free initial backlinks.
- Outreach to Listicles: Identify articles listing content creation platforms and reach out to the authors to request inclusion of Trendin. Even with a low success rate, it's a worthwhile effort.
Website Structure & Content Strategy
The website currently operates as a single-page application, with all information (How it Works, Pricing, FAQ) on the homepage. This limits SEO potential.
Separate Landing Pages
Recommendation:
- Create dedicated landing pages for key sections:
- How It Works: Explain the platform's functionality in detail.
- Pricing: Clearly outline pricing plans and features.
- FAQ: Address common questions.
This allows for targeting specific keywords related to these topics (e.g., "content creation platform pricing"). The example of HubSpot's dedicated pricing page highlights the importance of this.
Keyword-Specific Landing Pages
Recommendation:
- Content Outlines:
- Create a dedicated landing page targeting keywords like "content outline generator." Analyze the SERP for "content outline" to understand user intent and the type of content ranking (blog posts vs. tools). Consider a hybrid approach: a landing page with a form that leads to signup. Reference examples like Copy AI.
- Content Creation Platform
- Develop a landing page specifically targeting this keyword. Analyze SERPs to understand the types of pages ranking (often listicles). Consider a subdirectory structure like
trendin.so/content-creation-platformorfeatures/content-creation-platform. Reference Visme's "use cases" page structure as a potential model.
- Trending Content: Capitalize on this core feature.
- Programmatic SEO Opportunity: Implement a programmatic SEO strategy to create pages for various trending topics (e.g., "trending topics USA," "trending topics marketing"). Reference Exploding Topics as an example of a site leveraging this strategy.
- Benefit: This can generate a large number of pages targeting long-tail keywords and significantly increase traffic potential.
Blog & Other Content Ideas
Recommendation:
- Start a Blog: Create blog content targeting informational keywords.
- Personal Brand Builder: Develop content around this use case, potentially as a blog post or a programmatic SEO approach (e.g., "personal branding for students," "personal branding examples").
- Content Ideas: Explore content related to generating content ideas, potentially through a blog, tool, or landing page.
Keyword Targeting & Opportunities
Given that Trendin is a new site with a low Domain Rating (DR), it's crucial to focus on lower competition keywords.
Recommendation:
- Target Long-Tail Keywords: Focus on longer, more specific keyword phrases with lower search volume but also lower competition.
- Leverage Programmatic SEO: As mentioned earlier, this is a highly effective method for targeting long-tail keywords at scale.
Overall Recommendations & Next Steps
Based on the audit, the following key actions are recommended for Trendin:
- Optimize On-Page SEO Essentials: Correct the title tag, heading structure, and implement the canonical tag.
- Build Initial Backlinks: Submit the website to relevant directories.
- Develop a Multi-Page Structure: Create dedicated landing pages for "How It Works," "Pricing," and key features/use cases.
- Implement a Content Strategy: Start a blog and develop keyword-specific landing pages.
- Explore Programmatic SEO: Prioritize building out pages for trending topics to capture significant long-tail traffic.
- Target Low Competition Keywords: Focus on long-tail keywords and leverage programmatic SEO for this.
By implementing these recommendations, Trendin can significantly improve its SEO performance and attract more organic search traffic.
