Tolt SEO Audit

SEO Audit: Tolt.io - Affiliate Marketing Software

Current Performance

• Domain Rating: 72 (high)

• Organic Keywords: 522

• Organic Traffic: 482

• Main Competitor: Rewardful (4x keywords, 10x traffic)

Key Competitor Analysis

• Rewardful

• PartnerStack

• ShareASale

• Tapfiliate

• Impact

• Rewardful Performance: DR 73, similar referring domains but 10x more traffic

• Key Difference: Rewardful ranks #1 for main terms like "affiliate software" and "affiliate marketing software"

SEO Strategy Recommendations

1. High-Value Content Opportunities

• Target Keywords:



• Affiliate software
• Affiliate marketing software
• SaaS affiliate program
• Affiliate tracking for Stripe
• Referral tracking program

2. Reddit SEO Strategy

• Leverage Reddit for:
• Keyword research
• Content ideas
• Community engagement
• Finding influencers

• Key Subreddits: r/AffiliateMarketing, r/SaaS

3. Link Building Strategy

Focus on "Best Links Only" approach:

• Target high DR sites

• Focus on listicle inclusion

• Get featured in "Best Affiliate Software" articles

• Outreach Targets:
• G2
• Product Hunt
• Industry review sites
• Competitor backlink sources

4. Brand Citation Strategy

• Goal: Train Google to understand Tolt's brand

• Recommended Format: Simple, clear sentences like "Tolt is an affiliate marketing software"

• Target: Get mentioned in high-authority listicles

• Focus: Consistent brand messaging across all citations

5. Technical SEO Improvements

• Fix H1 tag usage (currently using headers for navigation)

• Optimize meta descriptions

• Improve title tags for key pages

6. Content Development

• How to start affiliate marketing

• Affiliate marketing for SaaS

• Referral program ideas

• High-ticket affiliate marketing

7. Backlink Acquisition Plan

1. Identify Target Sites:
• Competitor backlink analysis

• Industry publications
• Review sites

2. Outreach Methods:
• Email outreach
• LinkedIn connections

• Direct contact with editors

8. Alternative Pages Strategy

• Create comparison pages for competitors

• Focus on getting backlinks to alternative pages

• Optimize for conversion-focused keywords

Priority Actions

1. Immediate Actions:
• Fix H1 tag issues
• Optimize homepage for main keyword
• Start Reddit engagement

2. Short-term (1-3 months):
• Create comprehensive comparison content
• Begin targeted outreach campaign
• Develop high-quality blog content

3. Long-term (3-6 months):
• Build authority through consistent backlink acquisition
• Expand content coverage
• Focus on getting into major listicles

Key Performance Metrics to Track

• Rankings for primary keywords

• Backlink growth

• Domain Rating improvements

• Organic traffic growth

• Competitor position changes

Additional Notes

• Focus on quality over quantity for backlinks

• Maintain consistent brand messaging

• Leverage affiliate program for link building (use LinkDR)

• Use competitor success as a roadmap

• Monitor and adapt to ranking changes