Sheet2API SEO Audit

SEO Audit: Sheet2API - Legally "Steal" Your Competitors' Customers

🫢Oh no! 🤭..anyways

Learn how to legally "steal" competitors' customers with clever B2B SaaS SEO in this SEO audit 👇

Overview

Sheet2API is a service that turns spreadsheets into APIs.

With a domain rating of 30 and about 240 backlinks, they're currently getting around 72 organic search clicks per month. However, there's significant room for improvement, especially when compared to competitors like SheetsDB and Sheety.io.

On-Page SEO Analysis

Title Tag Optimization

Current situation: Many pages have overly long title tags, often including redundant information.

Recommendation:

Aim for title tags around 60 characters

Focus on high-volume keywords

Remove redundant suffixes (e.g., "Sheet2API, Google Sheet REST API")

Example: For the "Excel Online as a REST API" page, consider changing the title to: "Excel Online API: Turn Spreadsheets into REST APIs | Sheet2API"

Blog Post Optimization

Use Ahrefs to identify the main keywords each blog post is ranking for

Adjust titles and H1 tags to match high-volume, relevant keywords

Add canonical tags to all pages to prevent duplicate content issues

Tip: For the "How to Convert Excel to Google Sheets" post, consider changing the title to exactly match the high-volume search term: "How to Convert Excel to Google Sheets"

Competitor Analysis

Key Competitors:

SheetsDB.io (DR 47, ~1000 backlinks)

Sheety.co (DR 40, similar backlink count to Sheet2API)

Keyword Gap Analysis

Use Ahrefs to identify keywords that competitors are ranking for, but Sheet2API isn't. Top opportunities include:

Google Sheets API

Sheets API

Google Spreadsheet API

API for Google Sheets

Action item: Create targeted content for these keywords, optimizing for both search engines and user intent.

Backlink Strategy

Current situation: Only 3 backlinks to blog posts (excluding homepage)

Quick Wins:

GitHub Public APIs List: Add Sheet2API to the list at https://github.com/public-apis/public-apis

Stack Overflow: Provide helpful answers related to spreadsheet APIs, including a link to Sheet2API where relevant

Backlink Acquisition:

Consider using these platforms to acquire quality backlinks:

Bazoom ($100 free credit)

iCopify (huge database)

SEO Ace (best for Parasite SEO)

Tip: Focus on acquiring backlinks to specific blog posts and key pages, not just the homepage.

Competitor Client Acquisition Strategy

This is where the "legal stealing" comes in:

Use Ahrefs to export a list of websites using your competitors' APIs

👉 Example export for SheetDB

Use Hunter.io to find email addresses for decision-makers at these companies

Craft a personalized cold email campaign:

Mention that you noticed they're using a competitor's service

Highlight unique features or benefits of Sheet2API

Offer a special discount or migration assistance

Email Template Example:

Subject: Upgrade Your Spreadsheet API (Special Offer for [Company Name])

Hi [Name],

I noticed [Company Name] is currently using [Competitor] for your spreadsheet API needs. I wanted to introduce you to Sheet2API, which offers [unique feature/benefit].

We're currently offering a 20% discount and free migration assistance for companies switching from [Competitor]. Would you be interested in seeing how we compare?

Best regards, [Your Name]

Video Content Strategy

Create a YouTube video demonstrating how to convert Excel to Google Sheets using Sheet2API.

This can help capture traffic for the high-volume "how to convert Excel to Google Sheets" keyword while showcasing your product.

Final Tips

Regularly update and expand your blog content

Engage with the developer community on platforms like Stack Overflow and GitHub

Consider creating a comparison page: "Sheet2API vs [Competitor]" for each main competitor

Implement structured data on your website to enhance rich snippets in search results

Monitor your backlink profile and disavow any toxic links

By implementing these strategies, Sheet2API can improve its SEO performance, increase organic traffic, and potentially convert some of its competitors' customers. Remember, SEO is a long-term game – consistency and patience are key!