SEO Audit: Sheet2API - Legally "Steal" Your Competitors' Customers
🫢Oh no! ðŸ¤..anyways
Learn how to legally "steal" competitors' customers with clever B2B SaaS SEO in this SEO audit 👇
Overview
Sheet2API is a service that turns spreadsheets into APIs.
With a domain rating of 30 and about 240 backlinks, they're currently getting around 72 organic search clicks per month. However, there's significant room for improvement, especially when compared to competitors like SheetsDB and Sheety.io.
On-Page SEO Analysis
Title Tag Optimization
Current situation: Many pages have overly long title tags, often including redundant information.
Recommendation:
- Aim for title tags around 60 characters
- Focus on high-volume keywords
- Remove redundant suffixes (e.g., "Sheet2API, Google Sheet REST API")
Example: For the "Excel Online as a REST API" page, consider changing the title to:
"Excel Online API: Turn Spreadsheets into REST APIs | Sheet2API"
Blog Post Optimization
- Use Ahrefs to identify the main keywords each blog post is ranking for
- Adjust titles and H1 tags to match high-volume, relevant keywords
- Add canonical tags to all pages to prevent duplicate content issues
Tip: For the "How to Convert Excel to Google Sheets" post, consider changing the title to exactly match the high-volume search term: "How to Convert Excel to Google Sheets"
Competitor Analysis
Key Competitors:
- SheetsDB.io (DR 47, ~1000 backlinks)
- Sheety.co (DR 40, similar backlink count to Sheet2API)
Keyword Gap Analysis
Use Ahrefs to identify keywords that competitors are ranking for, but Sheet2API isn't. Top opportunities include:
- Google Sheets API
- Sheets API
- Google Spreadsheet API
- API for Google Sheets
Action item: Create targeted content for these keywords, optimizing for both search engines and user intent.
Backlink Strategy
Current situation: Only 3 backlinks to blog posts (excluding homepage)
Quick Wins:
- GitHub Public APIs List: Add Sheet2API to the list at https://github.com/public-apis/public-apis
- Stack Overflow: Provide helpful answers related to spreadsheet APIs, including a link to Sheet2API where relevant
Backlink Acquisition:
Consider using these platforms to acquire quality backlinks:
- Bazoom ($100 free credit)
- iCopify (huge database)
- SEO Ace (best for Parasite SEO)
Tip: Focus on acquiring backlinks to specific blog posts and key pages, not just the homepage.
Competitor Client Acquisition Strategy
This is where the "legal stealing" comes in:
- Use Ahrefs to export a list of websites using your competitors' APIs
- Use Hunter.io to find email addresses for decision-makers at these companies
- Craft a personalized cold email campaign:
- Mention that you noticed they're using a competitor's service
- Highlight unique features or benefits of Sheet2API
- Offer a special discount or migration assistance
Email Template Example:
Subject: Upgrade Your Spreadsheet API (Special Offer for [Company Name])
Hi [Name],
I noticed [Company Name] is currently using [Competitor] for your spreadsheet API needs. I wanted to introduce you to Sheet2API, which offers [unique feature/benefit].
We're currently offering a 20% discount and free migration assistance for companies switching from [Competitor]. Would you be interested in seeing how we compare?
Best regards,
[Your Name]
Video Content Strategy
Create a YouTube video demonstrating how to convert Excel to Google Sheets using Sheet2API.
This can help capture traffic for the high-volume "how to convert Excel to Google Sheets" keyword while showcasing your product.
Final Tips
- Regularly update and expand your blog content
- Engage with the developer community on platforms like Stack Overflow and GitHub
- Consider creating a comparison page: "Sheet2API vs [Competitor]" for each main competitor
- Implement structured data on your website to enhance rich snippets in search results
- Monitor your backlink profile and disavow any toxic links
By implementing these strategies, Sheet2API can improve its SEO performance, increase organic traffic, and potentially convert some of its competitors' customers. Remember, SEO is a long-term game – consistency and patience are key!
Order your own SEO Audit today.