Memo Cards SEO Audit

SEO Audit: Memo.cards - Flashcard App Optimization

Memo, formerly known as pdf2-anki.com, has recently undergone a rebranding and domain migration.

This audit analyzes their current SEO performance, identifies opportunities for growth, and provides actionable recommendations to improve their organic search visibility.

Key Findings

Successful domain migration from PDF to Anki to Memo.cards

Targeting competitive but valuable keywords like "Anki Flashcards"

Opportunities for on-page optimization and content improvement

Need for increased high-quality backlinks

Detailed Analysis

Domain Migration and Rebranding

Memo.cards has successfully migrated from their previous domain (pdf2-anki.com) to their new brand (memo.cards).

The migration appears to have been executed well, with Google rewarding the change:

Organic keywords have increased post-migration

Traffic has grown from about 100 to 150 organic visits

Referring domains have been successfully transferred to the new domain

Recommendation: Reach out to backlink sources still pointing to the old domain and request updates to the new domain name and URL.

Keyword Targeting and Competitiveness

The main keyword "memo" is highly competitive and may be difficult to rank for due to its broad meaning. However, there are opportunities in more specific, relevant keywords:

"Anki Flashcards" (Keyword Difficulty: 81, high search volume)

"Quizlet"

"Anki"

Recommendation: Focus on long-tail keywords related to specific use cases of flashcards and spaced repetition learning.

On-Page Optimization

Title Tags and URLs

Some blog post titles and URLs could be optimized for better search performance:

Example: "How to use Anki for music theory"

Current title: "From Novice to Virtuoso: Using Anki for Music Theory"
Optimized title: "How to Use Anki for Music Theory: From Novice to Virtuoso"

Recommendation: Use the AI Title Analyzer tool to optimize blog post titles for better CTR and keyword relevance.

URL Structure

The current URL structure for flashcard examples uses long, difficult-to-understand slugs:

Recommendation: Implement a more SEO-friendly URL structure:

This change will make URLs more readable and potentially improve rankings for specific topics.

Content Strategy

Create comprehensive, in-depth blog posts on topics related to flashcards, spaced repetition, and learning techniques.

Develop content that directly competes with top-ranking pages for target keywords.

Include more images, screenshots, and visual aids in blog posts to improve engagement and time on page.

Recommendation: Use AI content analysis tools to ensure blog posts cover all relevant subtopics and match the depth of top-ranking competitors.

Backlink Strategy

Submit your tool again to more directories, but now as Memo, you will get 2x the backlinks!

While Memo.cards has some quality backlinks, there's room for improvement:

Utilize LinkDR for automated outreach to potential backlinking opportunities.

Target "best of" lists and tool directories in the education and productivity niches.

Create high-quality, shareable content to naturally attract backlinks.

Recommendation: Aim for 5-10 new, high-quality backlinks per month through a combination of outreach and content marketing.

Technical SEO

Ensure proper canonical tags are set for all pages, especially the homepage and blog posts.

Implement a comprehensive XML sitemap, including all explore pages and blog posts.

Use TagParrot or similar tools to ensure efficient indexing of new content.

Action Items

Optimize blog post titles and content using AI analysis tools.

Implement a more SEO-friendly URL structure for flashcard examples.

Develop a content calendar focusing on in-depth, valuable content for target keywords.

Launch a backlink acquisition campaign using LinkDR and manual outreach.

Update technical SEO elements (canonicals, sitemaps, etc.).

Regularly monitor and adjust strategy based on ranking and traffic performance.

By implementing these recommendations, Memo.cards can improve its organic search visibility, attract more qualified traffic, and establish itself as a leading platform in the flashcard and spaced repetition learning space.