Liftosaur SEO Audit
Liftosaur SEO Audit: Boosting Organic Traffic for a Fitness App
Liftosaur is a powerful weightlifting planner and tracker app, offering both web and mobile versions.
This SEO audit aims to identify opportunities to increase organic search traffic and improve rankings.
Current Performance
- Domain Rating: 26
- Backlinks: 745 from 236 domains
- Organic Keywords: 291
- Estimated Monthly Traffic: 230 visits
Top Ranking Keywords
LiftOSAR is primarily ranking for specific workout program names:
- GZCLP
- Jacked and Tanned
- Arnold's Golden Six
Key Opportunities
1. Optimize Program Pages
Issues:
- Titles are too long, causing Google to truncate them
- Key program names often placed at the end of titles
- Lack of program-specific backlinks
Recommendations:
- Restructure titles: Move program names to the beginning
- Example: "GZCLP Program Details: Everything You Need to Know | LiftOSAR"
- Build backlinks to individual program pages
- Implement the skyscraper technique for popular programs
2. Improve On-Page SEO
- Add canonical URLs
- Create a robust XML sitemap
- Ensure social URLs match canonical URLs
3. Expand Content for Competitive Keywords
Example: "Arnold's Golden Six" program page
- Add more in-depth information
- Include images (e.g., picture of Arnold Schwarzenegger)
- Add GIFs or images demonstrating exercises
- Provide historical context about the program
4. Backlink Acquisition Strategy
- Identify competitors' backlink sources using Ahrefs
- Reach out to fitness forums and websites linking to competitors
- Utilize the affiliate program as an incentive for backlinks
- Consider paid placements on high-ranking review sites (e.g., garagegymreviews.com)
5. Content Expansion
- Create more in-depth blog posts (current posts are too short to compete)
- Consider adding individual exercise pages to compete with apps like Hevy
6. Target More Valuable Keywords
Current focus: specific program names
Potential high-value targets:
- "best weightlifting apps" (higher search volume)
- "workout tracker"
- "weightlifting planner"
Competitor Analysis
Key competitors identified:
- Boostcamp.app
- Hevy app
Strategies:
- Analyze their top-performing pages
- Identify keyword gaps
- Study their backlink profiles for outreach opportunities
Parasite SEO Opportunities
- Leverage Reddit by providing valuable comments on relevant fitness threads
- Create detailed posts about Liftosaur on fitness-related subreddits
Technical SEO Recommendations
- Ensure mobile responsiveness (critical for fitness apps)
- Optimize page load speeds
- Implement schema markup for fitness programs and app features
Conclusion
LiftOSAR has a solid foundation with its program-focused content. By implementing these recommendations, particularly around backlink acquisition, content expansion, and on-page optimization, the app can significantly improve its organic search visibility and traffic.
Key focus areas:
- Optimize existing program pages
- Build high-quality, relevant backlinks
- Expand content to cover more general fitness tracking keywords
- Leverage the skyscraper technique for popular programs
By executing these strategies, LiftOSAR can improve its rankings for valuable keywords and drive more organic traffic to both the web app and mobile app store listings.
