Good Enough Logos SEO Audit

Website Audit Report: GoodEnoughLogos.com

Current Situation

• Domain Rating: Low (9)

• Keyword Ranking:
• "Affordable logos": Position 8 (Search Volume: 100)



• "Affordable logo design": Not ranking

• Title Tag: "Get a professional logo that makes your brand stand out" - This is not optimized for the target keyword "affordable logo design."

• Homepage Focus: Appears to be a general landing page rather than specifically targeting "affordable logo design."

Competitor Analysis & Strategies

1. Programmatic SEO

• Definition: Creating a large number of pages targeting specific keyword variations and long-tail keywords, often through dynamically generated content.

• Examples:
• logo.com: Uses /logos/[keyword] URL structure to generate pages for various logo types (e.g., /logos/affordable, /logos/trucking). They display a few logo examples and use internal linking extensively.
• dribble.com: Employs a /tags/[keyword] system to create pages based on user-submitted designs tagged with relevant keywords. This approach generates significant traffic (3 million searches/month from tags).

• Recommendations for GoodEnoughLogos.com:
• Develop a system for creating pages targeting different logo styles, industries, or design types (e.g., goodenoughlogos.com/affordable/abstract, goodenoughlogos.com/industry/real-estate).
• Implement a robust tagging system for all logo designs, allowing for the creation of tag-based pages (e.g., goodenoughlogos.com/tags/minimalist, goodenoughlogos.com/tags/colorful).
• Ensure strong internal linking between these programmatic pages.
• Consider adding a "Business name generator" as a free tool.

2. Blog Post Outreach & Affiliate Marketing

• Definition: Creating valuable blog content related to the target keyword and reaching out to websites already ranking for that keyword to secure backlinks and potential affiliate partnerships.

• Example:
• immenseart.com: Has a blog post titled "Affordable Logo Design" that lists the top 10 logo design companies.

• Recommendations for GoodEnoughLogos.com:
• Write blog posts on topics like "Top Affordable Logo Design Services," "How to Choose an Affordable Logo Designer," or "Best and Worst Logo Redesigns."
• Identify websites ranking for "affordable logo design" that feature lists or reviews of logo design services.
• Contact these websites, offering to be included in their lists and proposing an affiliate partnership (potentially leveraging Lemon Squeezy's affiliate features).

3. Landing Page Optimization

• Definition: Creating a dedicated page specifically optimized for the target keyword, "affordable logo design," with a clear call to action and relevant content.

• Examples:
• inkblotdesign.com: Has a page with the title "Affordable Logo Design That Makes Your Brand Stand Out" featuring pricing, portfolio examples, and a clear call to action.
• 48hourslogo.com: Similar to Inkblotdesign, their homepage and title tag are directly targeting "Affordable Logo Design"

• Recommendations for GoodEnoughLogos.com:
• Create a new page: goodenoughlogos.com/affordable-logo-design
• Title Tag: "Affordable Logo Design for Businesses - GoodEnoughLogos.com"
• Content: Showcase affordable logo design packages, highlight the value proposition, feature testimonials, and include a strong call to action (e.g., "Get Your Affordable Logo Today").
• On-Page SEO: Ensure the page title, headings, image alt text, and body content are optimized for the target keyword.

Other Potential Keywords

• "Cheap logo design"

• "Cheap logo maker" (could be a potential free tool offering)

• "\[Industry] logo design" (e.g. "Real estate logo design")

• "\[Style] logo design" (e.g., "Minimalist logo design")

Technical Considerations

• While not explicitly covered in the audio, a technical SEO audit should be conducted to ensure the website is mobile-friendly, loads quickly, and is free of crawl errors.

Conclusion