Friends & Fables SEO Audit

• /r/dungeonsanddragons

• /r/dndnext

• /r/aidungeon

• toolbaz top pages

SEO Audit Report: Friends and Fables

1. Untapped keyword opportunities in the AI RPG and character creation niches

2. Technical SEO issues affecting indexation and link equity

3. Content gaps that can be filled with high-value tools and blog posts

4. Link building opportunities through outreach and content creation

Current Performance

• Brand awareness is growing (Google Trends shows recent uptick)

• Organic traffic has declined recently

• Main keyword: "Friends and Fables" (500-1,100 monthly searches globally)

• Limited keyword diversity beyond brand terms

Keyword Opportunities

Primary Target Keywords:

1. AI tabletop RPG

2. AI game master

3. AI character generator

4. D&D character creator

5. AI dungeon alternatives

Long-tail Opportunities:

1. Character description generator (3,000 monthly searches)

2. AI wizard generator

3. D&D homebrew races

4. Free D&D character builder

5. AI storyteller for RPGs

Content Strategy

1. Create free tools to attract traffic:
• Character description generator



• AI wizard generator



• D&D name generator

2. Develop comprehensive comparison content:
• "Friends and Fables vs AI Dungeon: Which is Right for You?"
• "Top 10 AI Tabletop RPG Platforms Compared"

3. Craft in-depth blog posts targeting key RPG topics:
• "How to Create a D&D Campaign Using AI"
• "The Ultimate Guide to AI Game Masters"
• "10 Best D&D Podcasts for New Players"

4. Leverage Reddit for content ideas:
• Monitor subreddits like r/AIRPGCreation and r/DnD for trending topics
• Create content addressing common questions and pain points

Technical SEO Improvements

1. Fix subdomain issues:
• Ensure proper robots.txt configuration for play.fables.gg



• Add canonical tags to login pages

2. Improve internal linking:
• Add header/footer with links back to the homepage on subdomains



• Enhance site structure to distribute link equity

3. Address legacy content:
• Use noindex meta tags on outdated pages (e.g., legacy.fables.gg)



• 301 redirect old URLs to new, relevant pages

4. Optimize title tags:
• Place important keywords at the beginning (e.g., "Help Center - Friends and Fables")



• Ensure each page has a unique, descriptive title

5. Implement XML sitemap:
• Create and submit a comprehensive sitemap to search engines

Link Building Tactics

1. Outreach to listicle authors:
• Identify "Top X AI RPG Platforms" articles using LinkDR



• Contact authors to request inclusion (offer unique value proposition)

2. Create linkable assets:
• Develop free tools (character generators, name generators)
• Produce comprehensive guides and resources for RPG players

3. Leverage Reddit for organic mentions:
• Participate in relevant subreddits



• Share valuable insights without overly promoting the platform

4. Guest posting:
• Identify RPG and gaming blogs accepting guest contributions
• Craft high-quality articles that provide value to their audience

5. Use HARO (Help a Reporter Out):
• Monitor for queries related to AI, gaming, or RPGs
• Provide expert commentary to gain media mentions

Competitor Analysis

• Wide range of AI-generated content

• Strong brand recognition

• Focus on structured RPG experiences

• Emphasize character creation and backstory generation

Action Plan

1. Immediate (1-2 weeks):
• Fix technical SEO issues (robots.txt, canonical tags, redirects)
• Optimize existing page titles and meta descriptions

2. Short-term (1-2 months):
• Develop and launch 2-3 free tools (e.g., character description generator)
• Create comprehensive comparison content (Friends and Fables vs competitors)

3. Medium-term (3-6 months):
• Implement ongoing content strategy (blog posts, guides)
• Begin outreach campaign for link building

4. Long-term (6-12 months):
• Continuously monitor and adjust keyword strategy
• Expand content to cover broader RPG and AI topics
• Reassess SEO performance and adjust strategy as needed