CrownTV SEO Audit

CrownTV SEO Audit Report

Competitive Landscape

• Main competitors: OptiSigns, ScreenCloud, Yodeck, DigitalSignage.com

• CrownTV's organic traffic growth is significantly lower than competitors

• Competitors like ScreenCloud and Yodeck have seen 3-5x traffic increases

Keyword Rankings

• Ranking well for branded terms (e.g. "crown tv")

• Not ranking for primary target keyword "digital signage"

• Some success with location-based keywords (e.g. "digital signage New York City")

• Industry/solution pages (e.g. "digital signage for real estate") performing moderately well

Content Analysis

• Homepage content is extensive but may be too text-heavy

• Blog content covers relevant topics but isn't ranking highly

• Many blog posts getting minimal traffic (e.g. "benefits of digital signage" ranking #23)

On-Page SEO Issues

• Title tags often too long (e.g. 94 characters vs. recommended 50-60)

• Meta descriptions could be optimized for click-through rate

• H2 tags not always optimized for target keywords

• Content structure could be improved (e.g. using numbered lists for "benefits" posts)

Content Gap Opportunities

1. Cloud digital signage

2. Digital signage software

3. Digital signage solutions

4. Best digital signage software

Backlink Profile

• Backlinks are mostly to the homepage

• Many backlinks from low-relevance content (e.g. "elevator pitch examples")

• Lack of relevant anchor text for target keywords

• Competitors have more relevant, industry-specific backlinks

Recommendations

1. Optimize homepage content:
• Reduce text density
• Include more visual examples of digital signage
• Clearly communicate unique value proposition

2. Improve on-page SEO:
• Optimize title tags and meta descriptions
• Structure content with proper H2, H3 tags
• Include target keywords naturally in content

3. Create comprehensive content for top gap keywords:
• "Cloud digital signage"
• "Digital signage software"
• "Best digital signage solutions"

4. Build relevant backlinks:
• Guest post on industry-relevant sites
• Seek inclusion in "best digital signage software" listicles
• Engage in relevant Reddit discussions
• Ensure presence on review sites like Capterra and G2

5. Optimize existing blog content:
• Update and expand "benefits of digital signage" post
• Create internal linking strategy to boost important pages

6. Expand location-based content:
• Create more city/region-specific digital signage pages

7. Improve site speed and technical SEO:
• Conduct a technical audit to identify any issues