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CrownTVCrownTVDigital Signagejacobla jacobla Maker of CrownTV

Summary

Boost traffic 20-30x: Optimize for high-value keywords and improve backlinks with guest posts and targeted content.

CrownTV SEO Audit Report

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CrownTV is a cloud-based digital signage solution struggling to compete with larger competitors in organic search rankings.
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Despite creating content and implementing SEO strategies, their traffic growth has been minimal compared to competitors.

Competitive Landscape

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  • Main competitors: OptiSigns, ScreenCloud, Yodeck, DigitalSignage.com
  • CrownTV's organic traffic growth is significantly lower than competitors
  • Competitors like ScreenCloud and Yodeck have seen 3-5x traffic increases
<aside> 💡 CrownTV's domain rating is 53 with about 500 referring domains </aside>

Keyword Rankings

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  • Ranking well for branded terms (e.g. "crown tv")
  • Not ranking for primary target keyword "digital signage"
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  • Some success with location-based keywords (e.g. "digital signage New York City")
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  • Industry/solution pages (e.g. "digital signage for real estate") performing moderately well

Content Analysis

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  • Homepage content is extensive but may be too text-heavy
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  • Blog content covers relevant topics but isn't ranking highly
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  • Many blog posts getting minimal traffic (e.g. "benefits of digital signage" ranking #23)

On-Page SEO Issues

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  • Title tags often too long (e.g. 94 characters vs. recommended 50-60)
  • Meta descriptions could be optimized for click-through rate
  • H2 tags not always optimized for target keywords
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  • Content structure could be improved (e.g. using numbered lists for "benefits" posts)

Content Gap Opportunities

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Top keywords to target:
  1. Cloud digital signage
  1. Digital signage software
  1. Digital signage solutions
  1. Best digital signage software
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Backlink Profile

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  • Backlinks are mostly to the homepage
  • Many backlinks from low-relevance content (e.g. "elevator pitch examples")
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  • Lack of relevant anchor text for target keywords
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  • Competitors have more relevant, industry-specific backlinks
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Recommendations

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  1. Optimize homepage content:
      • Reduce text density
      • Include more visual examples of digital signage
      • Clearly communicate unique value proposition
  1. Improve on-page SEO:
      • Optimize title tags and meta descriptions
      • Structure content with proper H2, H3 tags
      • Include target keywords naturally in content
  1. Create comprehensive content for top gap keywords:
      • "Cloud digital signage"
      • "Digital signage software"
      • "Best digital signage solutions"
  1. Build relevant backlinks:
      • Guest post on industry-relevant sites
      • Seek inclusion in "best digital signage software" listicles
      • Engage in relevant Reddit discussions
      • Ensure presence on review sites like Capterra and G2
  1. Optimize existing blog content:
      • Update and expand "benefits of digital signage" post
      • Create internal linking strategy to boost important pages
  1. Expand location-based content:
      • Create more city/region-specific digital signage pages
  1. Improve site speed and technical SEO:
      • Conduct a technical audit to identify any issues
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By implementing these recommendations, CrownTV can improve their organic search visibility and compete more effectively with larger competitors in the digital signage space.
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