Coindive SEO Audit

Coindive is a cryptocurrency information platform that's recently started to gain traction in search results.

With a domain rating of 4 and about 170 keywords ranking, there's significant room for growth.

This audit will explore strategies to boost Coindive's organic traffic and compete with major players like CoinGecko and CoinMarketCap.

Current Performance

Domain Rating: 4

Referring Pages: 95

Referring Domains: 29

Ranking Keywords: 170

Organic Search Traffic: 32

Coindive started seeing a boost in traffic around March, with notable growth in August.

The site primarily focuses on individual cryptocurrency pages, similar to its larger competitors.

Unique Value Proposition

Coindive offers some unique metrics that set it apart:

Community Score

Follower per Day per Price Score

Mentions and Attacks data

These proprietary metrics provide valuable insights not readily available on other platforms, potentially giving Coindive an edge in certain niches.

On-Page SEO Improvements

Title Tags and Meta Descriptions

Currently, many of Coindive's pages lack proper title tags and meta descriptions. This is a critical area for improvement.

Recommendation: Follow the competitor model of including:

Cryptocurrency name

Price mention

Symbol

Additional relevant info (e.g., "live price", "USD")

Example: "TetherDrop (TDROP) Price Today | Live USD Value & Market Cap"

Headings Structure

The current heading structure needs optimization. Many pages lack proper H1 tags and have inconsistent use of H2s and H3s.

Recommendations:

Ensure each page has a single, descriptive H1 tag

Use H2s for main sections, always including the cryptocurrency name

Structure content hierarchically with H3s and H4s as needed

Example structure:

Content Optimization

To compete with larger sites, Coindive should focus on providing comprehensive, unique information for each cryptocurrency.

Recommendations:

Include a detailed "About" section for each coin

Add FAQs to target long-tail keywords (e.g., "Where can I buy TetherDrop?")

Leverage unique metrics in content (e.g., "TetherDrop's community score has increased by 15% this week")

Create price prediction content based on proprietary data

Add sections on where to buy, historical prices, and related coins

Technical SEO

Implement proper canonical tags

Ensure robots.txt is correctly configured

Add structured data for cryptocurrencies

Implement Open Graph and Twitter Card meta tags

Add alt text to all images

Competitor Analysis

CoinGecko and CoinMarketCap Strategies

Extensive use of price data in titles and headings

Comprehensive information for each coin (market cap, volume, supply, etc.)

Multiple language versions

Converter tools and historical price data

Related coins and "where to buy" information

Content Strategy

Focus on creating in-depth pages for niche, lesser-known tokens where Coindive can potentially outrank larger competitors

Develop content around unique metrics and insights

Create programmatically generated FAQ sections for each coin

Consider adding news and development updates for each cryptocurrency

Backlink Strategy

Reach out to cryptocurrency projects featured on Coindive

Offer to promote tokens in exchange for backlinks

Engage with crypto communities and offer unique insights to gain natural backlinks

Focus on getting backlinks to both the main site and app store listings

App Store Optimization

Improve app store listings with keyword-rich descriptions

Encourage users to leave reviews and ratings

Create content that drives traffic to app store pages

Acquire backlinks specifically to app store listings

Conclusion

Coindive has a unique opportunity to carve out a niche in the cryptocurrency information space. By focusing on its proprietary metrics, optimizing on-page SEO, and creating comprehensive content for lesser-known tokens, Coindive can significantly increase its organic search traffic. Consistent effort in building high-quality backlinks and optimizing for both web and app store search will be crucial for long-term success.