41+ Must-Know YouTube Statistics for Marketers in 2024

General YouTube Statistics

• YouTube is the second most-visited website in the world after its parent company, Google.

• YouTube is the second largest search engine in the world.

• YouTube is the most popular social media platform in the U.S., surpassing Facebook, Instagram, Pinterest, and TikTok in popularity among users in the United States.

• YouTube has 2.49 billion monthly active users. This means that almost half of the 5.04 billion social media users worldwide use YouTube.

• People spend an average of 48.7 minutes on YouTube each day.

• Users watch 1 billion hours of YouTube content every day.

YouTube Marketing Statistics

• More than half (55%) of marketers utilize YouTube.

• YouTube is the #1 platform for researching products and brands.

• YouTube is the fourth-most valuable social media tool, according to B2B marketers.

• YouTube is the second most effective platform for B2C content marketing. The number of marketers using YouTube for organic content marketing grew from 55% to 67% between 2022 and 2023.

• Marketers plan to increase their use of YouTube videos in their marketing. About 66% of marketers plan to increase their organic activities on the platform, and about 66% of marketers intend to increase their use of YouTube videos in their marketing.

• 70% of viewers say that YouTube makes them more aware of new brands.

• The likelihood that viewers will buy a product after seeing it on YouTube has doubled.

• After watching a brand on YouTube, 84% of viewers made a purchase.

• 80% of American marketers believe that YouTube videos help with conversions.

• Revenue growth for companies that use video marketing is 49% faster than for those that don't.

YouTube Shorts Statistics

• YouTube Shorts averages 70 billion views per day.

• YouTube Shorts is the top short-form video platform for discovery.

YouTube Advertising Statistics

• YouTube's ad revenue surpassed $30 billion in 2023. The platform's annual ad revenue for 2023 totaled $31 billion, an increase from $29.2 billion the previous year. This represents 10.25% of Google's global revenue.

• Twenty-nine percent of marketers agree that pre-roll skippable ads are the most effective YouTube ad format. In contrast, only 7% believe that non-skippable ads are effective.

• YouTube Shorts is quickly becoming a top video advertising platform. In a survey of ad buyers, 43% say that their largest clients are advertising on YouTube Shorts.

• YouTube ads can potentially reach 2.56 billion users.

• YouTube advertisements brought in $6.01 billion in the first quarter of 2021.

Additional Statistics

• Music videos are the most popular videos on YouTube.

• The number of YouTube users in the United States could reach 228.1 million by 2024.

• Each week, 92% of internet users watch some type of video on YouTube.

• YouTube figures show that 90% of the company's revenue comes from selling ads, and 10% comes from subscription services.

• YouTube made $19.77 billion in advertising income in 2020.

• YouTube generated $28.8 billion in revenue in 2021.

• YouTube's global advertising sales reached $7.07 billion in the third quarter of 2022.

• Mr. Beast was the highest-paid YouTuber in 2021, earning an estimated $54 million in total.

• Branded searches account for 52% of the top 100 queries.

• Most of the top 100 global YouTube searches are related to music.

• The top 5 global YouTube searches are for: "BTS," "Pewdiepie," "ASMR," "Billie Eilish," and "Baby Shark".

• Men between the ages of 25 and 34 make up the largest advertising audience on YouTube.

• In December 2021, 72% of people aged 18–34 reported that they used YouTube on their smartphones to consume online video material weekly.

• Since March 2020, average daily views of videos for beginners have increased by over 50%.

• TrueView advertising makes viewers ten times more likely to interact with a brand on YouTube.

• Most Fortune 500 CEOs watch web videos.

• 78% of baby boomers still feel like they have much to learn, and they prefer YouTube as their learning channel.

• Over 65,000 YouTube channels have reached 250,000 subscribers.

• In 2022, 82% of consumer traffic will consist of video.

• Between September 16 and 22, 2018, 4,680 brands sponsored 8,964 videos that were uploaded to brand partners' channels and pages on Facebook and YouTube.

• Influencers are responsible for 92% of branded YouTube videos.

• 46% of B2B technology buyers will purchase a product or service after watching video content.

• The United States, Japan, and India are the top three countries for YouTube's audience size as of 2022.

• Gen Z uses YouTube to unwind or to read product reviews and watch how-to videos.