SEO Statistics 2024: 105+ Facts & Stats to Help You

General SEO Statistics

68% of online experiences begin with a search engine

93% of online experiences start with a search engine

95% of search traffic goes to the first page of search results

75% of users never scroll past the first page of search results

Only 0.78% of Google searchers click on results from the second page

49% of marketers report organic search has the best ROI of any marketing channel

53.3% of all website traffic comes from organic search

SEO drives 1,000%+ more traffic than organic social media

40% of revenue is captured by organic traffic

The median salary for an SEO specialist is around $69.8k per year

Google Search Statistics

Google processes 8.5+ billion searches per day (99,000 per second)

92.96% of global traffic comes from Google Search, Google Images and Google Maps

15% of all Google searches have never been searched before

Google uses 200+ ranking factors in their algorithm

81.7% of searches result in zero clicks

Google makes 500-600 algorithm changes per year

91.54% market share of search engine market worldwide

Ranking & CTR Statistics

The #1 result in Google gets 27.6% of all clicks

The #1 position is 10x more likely to get clicked than #10

Top 3 results capture 75% of all clicks

Moving up 1 spot in rankings can increase CTR by 30.8%

First page results have an average of 1,447 words

60% of pages ranking in top 10 are 3+ years old

URLs with keywords have 45% higher CTR

Average top-ranking page ranks for nearly 1,000 other relevant keywords

Mobile SEO Statistics

63% of Google searches come from mobile devices

54% of all website traffic comes from mobile devices

61% of users are more likely to contact a mobile-friendly business

57% of users won't recommend businesses with poor mobile sites

Mobile searches have grown by 200% year over year

52% of all website traffic comes from mobile devices

Local SEO Statistics

46% of all Google searches have local intent

72% of consumers who search locally visit a store within 5 miles

28% of local searches result in a purchase

97% of people learn more about local companies online than anywhere else

88% of local business searches on mobile result in a call/visit within 24 hours

76% of people who search on smartphones visit a business within a day

Voice Search Statistics

55% of households expected to own smart speakers by 2024

20% of Google searches are voice searches

58% of consumers use voice search to find local business info

40.7% of voice search answers come from Featured Snippets

71% of consumers prefer voice searches over typing

Voice queries have increased by 3,400% since 2008

Technical SEO Statistics

33% of websites pass Core Web Vitals threshold

95.2% of sites have 3XX redirect issues

88% of sites have HTTP to HTTPS redirect issues

80.4% of sites have missing alt attributes

72.3% of sites have slow pages

A 1-second delay in page load time can reduce conversions by 7%

Link Building Statistics

95% of pages have zero backlinks

66% of pages have no backlinks pointing to them

The #1 result has 3.8x more backlinks than positions 2-10

Long-form content receives 77.2% more backlinks than short articles

41% of SEO experts say link building is the most difficult part

Average cost of a backlink is $361.44

Content & Keywords Statistics

94.74% of keywords get 10 or fewer monthly searches

50% of searches are 4+ words long

Long-tail keywords make up vast majority of searches

72% of marketers say content creation is their most effective SEO tactic

The average word count for top-ranking content is 1,890 words

4.4 million new blog posts are published every day

B2B SEO Statistics

57% of B2B marketers say SEO generates more leads than other channels

71% of B2B researchers start with generic searches

90% of B2B buyers use search specifically to research business purchases

B2B companies generate 2x more revenue from organic search than other channels

The average B2B buyer conducts 12 searches before engaging with a brand

81% of B2B purchase cycles start with web search

Ecommerce SEO Statistics

43.5% of ecommerce traffic comes from organic search

33% of overall traffic to ecommerce sites comes from organic search

69% of consumers head to search bar when landing on retailer sites

23.6% of ecommerce orders are directly tied to organic traffic

Amazon ranks for 157.8 million keywords in Google

70% of Amazon's page one results are organic

Technical Audit Statistics

88% of websites have HTTP to HTTPS redirect issues

95.2% of sites have redirect chain issues

80.4% of sites lack proper image alt attributes

59.5% of websites lack H1 tags

51.3% of sites have multiple H1 tags

25.02% of pages lack meta descriptions

User Behavior Statistics

21% of users click multiple search results

The average search session is under 1 minute

3-4 searches conducted per person daily

47% of users view 3-5 pieces of content before converting

75% of users never scroll past first page

68% of trackable website traffic comes from organic and paid search

Featured Snippets & SERP Features

12.3% of search queries contain a featured snippet

Featured snippets get 35.1% of all clicks

23% of result pages include featured snippets

70% of voice search answers come from SERP features

Position zero results get 2x higher CTR

99.58% of featured snippets come from pages already ranking in top 10

Page Speed & Core Web Vitals

53% of mobile users abandon sites that take over 3 seconds to load

A 100ms delay in load time can reduce conversion rates by 7%

Only 33% of websites pass Core Web Vitals assessment

47% of users expect pages to load in 2 seconds or less

Pages loading within 2 seconds have an average bounce rate of 9%

Mobile pages take 87.84% longer to load than desktop

These statistics demonstrate the continuing evolution and importance of SEO in digital marketing, highlighting key areas for optimization and investment in 2024.