BetterWorld SEO Audit

BetterWorld SEO Audit: How to 5X Organic Traffic

BetterWorld.org, a platform that makes it easy for nonprofits to accept donations online, recently raised an impressive $7.35 million. Congratulations!

With this new funding, they have a huge opportunity to grow their impact by investing in SEO and attracting more organic search traffic.

In this in-depth SEO audit, we dive into BetterWorld's search presence and uncover opportunities to boost rankings, get in front of more donors, and make the most of their fundraising.

Let's jump in!

BetterWorld's Impressive Growth

Domain Rating (DR) of 76, putting them in the top 28,000 websites globally

Steady growth in organic search traffic over the past few years

Ranking for valuable keywords like "auction app" and "open source fundraising"

However, their organic traffic seems to have plateaued recently around 20K monthly searches. With a few key improvements, they can kick growth into high gear.

Spend Fundraising Wisely: SEO > Google Ads

BetterWorld is bidding on Google Ads for keywords like "auction app"

Instead of spending precious fundraising on paid ads, invest in SEO

Ranking organically is more sustainable and cost-effective in the long run

Keyword Gap Analysis

We compared BetterWorld to top competitors like DonorBox, GoFundMe, and GiveButter. Here are some high-value keywords their competitors rank for that BetterWorld is missing out on:

Donation sites

Donate button

How to start a fundraiser

Nonprofit funding

Text-to-donate

By creating targeted content around these topics, BetterWorld can chip away at competitors' traffic.

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Check out our “Ahrefs Gap Report Tool” that we mentioned in the video.

Backlink Gap Analysis

Backlinks from authoritative websites are crucial for ranking. BetterWorld has a solid foundation, but there's room for improvement:

DonorBox and GoFundMe get links from high-quality sites like The Guardian

Reach out to publications and negotiate inclusion in "best fundraising platform" lists

Turn unlinked brand mentions into links

Action Plan to 5X Organic Traffic

Target untapped high-value keywords like "donation sites" and "text-to-donate"

Create link-worthy content around fundraising tips and nonprofit success stories

Reach out to industry publications for guest posting and expert quotes

Optimize existing content to rank for featured snippets

Invest in SEO vs. Google Ads for sustainable, cost-effective growth

By implementing these opportunities, BetterWorld can attract thousands of new visitors, empower more nonprofits, and make the most of their fundraising. SEO is the key to maximizing impact.

Ready to dive deeper? Check out the full SEO Audit video for an in-depth look at BetterWorld's search presence and step-by-step recommendations to dominate the rankings.