Here's a summary of key points about "Link Magnets" based on the BetterPic audit:
-
Create "link-worthy" content to naturally earn backlinks:
- Original research and statistics on AI headshot usage
- Infographics showcasing benefits of AI headshots
- Unique case studies demonstrating results from AI headshots
-
Develop link magnet content pieces that are more likely to be cited and linked to by other websites.
-
Focus on building high-quality backlinks specifically to blog posts and important pages, rather than just the homepage.
-
Consider creating free tools (like an AI headshot optimizer) to attract links and engage users.
-
Pursue digital PR opportunities to get featured on top publications and increase brand visibility.
