Here's a summary with key points and relevant internal links for the "Internal Linking" tag:
Strategic placement: Place internal links contextually within content to pass link equity to important pages. IconBuddy effectively linked to key pages like "How to do AI Headshots".
Optimize anchor text: Use descriptive, keyword-rich anchor text for internal links. For example, BetterPic could improve by adding more contextual internal links in blog post body content.
Leverage high-authority pages: Link from pages with high URL Rating (UR) to boost newer or less authoritative pages. This helps distribute link equity throughout the site.
Related content grids: Include grids of related icons or content on individual pages to improve engagement and internal linking, as seen in the IconBuddy audit.
Balance link distribution: Ensure important pages receive an appropriate number of internal links. BetterPic's analysis showed they could benefit from linking more to their blog posts from other high-authority pages.
