Here's a summary of key points for the "Image Optimization" tag, including relevant internal links:
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Optimize image metadata: Use descriptive, keyword-rich alt text and filenames. Implement structured data markup like ImageObject schema to provide context for search engines.
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Improve image loading: Compress images for faster load times without sacrificing quality. Ensure images are crawlable by not blocking CSS or JavaScript.
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Target Google Image Search: Optimize for image search results by following best practices like using descriptive filenames, compressing images, and implementing structured data. This can drive significant traffic, as seen with competitors.
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Learn from competitors: Analyze how top competitors optimize their images, including their use of keyword-rich pages, related icon displays, and image optimization techniques for search engines.
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Internal linking: Improve site architecture and user engagement by displaying grids of related icons on each page, enhancing internal linking and keeping users on the site longer.