Here's a summary of key points for the "Content Gap Analysis" tag, with relevant internal links:
Identify content gaps by analyzing competitor content and keyword rankings. This helps uncover topics and keywords your site is missing compared to competitors. For example, CrownTV found opportunities in keywords like "cloud digital signage" and "best digital signage software".
Create comprehensive content to fill gaps, targeting high-value keywords you're not currently ranking for. This may involve developing new blog posts, landing pages, or expanding existing content.
Optimize existing content to better target gap keywords. This can include updating title tags, meta descriptions, headers, and internal linking structures.
Use content gap analysis to inform your link building strategy, focusing on acquiring relevant backlinks to newly created or optimized content filling these gaps.
Regularly reassess content gaps as the competitive landscape changes. This ongoing process helps maintain and improve your search visibility over time.
