Here's a concise summary of key points about anchor text for SEO, with relevant internal links:
Anchor text is the clickable text in a hyperlink that links to another page or resource. It plays a crucial role in on-page SEO by signaling to search engines what the linked page is about.
Optimizing anchor text can help improve keyword rankings and overall search visibility. However, it's important to use a natural mix of anchor text types to avoid over-optimization penalties.
When building backlinks, aim for relevant and diverse anchor text that includes target keywords, branded terms, and natural variations. This helps create a more natural-looking link profile.
Internal linking with descriptive anchor text can help distribute link equity throughout your site and improve the overall content structure.
Regularly analyze your anchor text profile to identify opportunities for improvement and ensure you're not overusing specific terms or phrases.
