Here's a concise summary of key points about anchor text based on the CrownTV case study:
Anchor Text Key Points
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Relevance & Distribution
- Anchor text should be topically relevant to target keywords and landing pages
- Over-concentration of homepage links indicates poor link distribution
- Learn more about backlink profiles
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Competitive Analysis
- Low-relevance anchor text (e.g., "elevator pitch examples") performs worse than industry-specific terms
- Competitors achieve better rankings with relevant, industry-specific anchor text
- See competitive landscape details
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Best Practices
- Include target keywords naturally in anchor text while avoiding over-optimization
- Diversify anchor text across different pages rather than focusing on homepage
- View recommendations
Note: The example shows that effective anchor text strategy combines relevant keywords with natural language, while avoiding over-optimization that could trigger search engine penalties.
