Here's a summary of key points for the "Marketing Tech" category, focusing on CrownTV's SEO audit:
Competitive Landscape: CrownTV is struggling to compete with larger digital signage competitors like OptiSigns and ScreenCloud in organic search rankings, with significantly lower traffic growth.
Keyword Rankings: While ranking well for branded terms, CrownTV is not ranking for primary target keywords like "digital signage". They've had some success with location-based keywords.
Content Gaps: There are opportunities to create comprehensive content for top gap keywords like "cloud digital signage" and "digital signage software".
On-Page and Technical SEO: Improvements are needed in title tags, meta descriptions, content structure, and overall technical SEO to boost rankings.
Backlink Profile: CrownTV should focus on building more relevant, industry-specific backlinks to compete with competitors and improve domain authority.
