SEO Audits in the "HR Tools" category

Summary

Here's a concise summary of key points about Guinea Pig's HR tools SEO analysis:

Key Takeaways

• The app faces SEO challenges with its generic brand name "Guinea Pig", competing with animal-related content. A rebranding to "Guinea Pig HR" could improve search visibility.

• Backlink analysis reveals opportunities to improve domain authority by:

  • Getting better homepage links from Microsoft/Slack app stores
  • Replicating competitor Donut's successful backlink strategy
  • Targeting HR and team-building focused websites for backlinks

• Content strategy recommendations include:

  • Launching a blog focused on employee wellbeing topics
  • Creating content around keywords like team building activities, remote work tools, and workplace culture
  • Promoting content across multiple channels to build authority

The analysis suggests focusing on targeted link building and consistent content creation to improve organic search performance in the HR tools space.