Here's a summary of key points for the "HR Tools" category based on the Guinea Pig SEO audit:
Optimize brand name and keywords: Improve SEO by using a more distinct brand name (e.g. "Guinea Pig HR") and targeting related keywords like "guinea pig slack" to stand out from animal-related searches.
Build quality backlinks: Focus on getting backlinks from high-authority sites discussing team building activities, remote work tools, and HR/culture topics. Analyze competitors' backlink profiles to identify opportunities.
Start a content marketing strategy: Launch a blog with informative posts on topics like employee wellbeing, workplace culture, and HR tips. This creates internal pages for keyword rankings and provides linkable content.
Leverage app store presence: Optimize listings and backlinks from Microsoft and Slack app stores to improve domain authority and visibility.
Promote content across channels: Share blog posts and other content through social media, email newsletters, and other platforms to increase reach and engagement.
