Here's a summary of key points for the "Fundraising Platforms" category, based on the BetterWorld SEO audit:
Invest in SEO over paid ads: Fundraising platforms like BetterWorld can achieve more sustainable and cost-effective growth by focusing on organic search rankings rather than spending on Google Ads. Learn more about BetterWorld's SEO strategy.
Target high-value keywords: Platforms should identify and create content around untapped, high-value keywords in the fundraising space, such as "donation sites," "donate button," and "text-to-donate."
Build quality backlinks: Securing backlinks from authoritative websites and industry publications is crucial for improving search rankings. Fundraising platforms can achieve this through guest posting, expert quotes, and turning unlinked brand mentions into links.
Create link-worthy content: Developing comprehensive resources on fundraising tips, nonprofit success stories, and industry insights can attract valuable backlinks and improve organic search visibility.
Optimize for featured snippets: Fundraising platforms can increase their visibility in search results by optimizing existing content to rank for featured snippets, providing quick answers to common fundraising questions.
