Here's a summary of key points for the B2B category, with relevant internal links:
Domain Authority and Backlinks: Focus on building high-quality backlinks to improve domain authority. Client Portal saw significant growth in domain rating (from 50s to 65) with relatively few but high-quality backlinks. Consider strategies like guest posting and product partnerships to expand your backlink profile.
Content Optimization: Prioritize updating existing content over creating new posts. Use tools like RankIQ to identify content gaps and semantic SEO opportunities. Aim for comprehensive, 2000+ word articles on key topics, including examples, case studies, and visual aids.
Featured Snippet Optimization: Structure content to target featured snippets by providing clear, concise answers to common questions at the beginning of posts. Use question-based headers and bullet points to improve readability and snippet potential.
Keyword Strategy: Develop a focused keyword strategy targeting both broad and long-tail keywords relevant to your B2B niche. Conduct keyword clustering and content gap analysis to identify opportunities for new content or updates to existing pages.
Technical SEO: Implement technical optimizations such as improving site speed, ensuring mobile responsiveness, and adding relevant schema markup. Consider using tools like Ahrefs free Site Audit to identify and address technical issues.
