Here's a summary of key points for the B2B category based on the provided case studies:
B2B SEO Key Points
- Domain Authority Building
- Focus on acquiring high-quality backlinks from authoritative sources
- Leverage multi-product ecosystems through internal linking
- See detailed domain building strategies in Client Portal case study
- Content Optimization
- Structure content for featured snippet optimization
- Create comprehensive glossaries and resource pages
- Develop in-depth guides (2000+ words) with clear headers and visual elements
- Review content strategy details in ProductLift analysis
- Technical Optimization
- Implement proper schema markup for B2B products/services
- Ensure mobile responsiveness and fast page loading
- Maintain consistent internal linking structure across product ecosystems
- Keyword Strategy
- Target bottom-of-funnel keywords for immediate sales impact
- Focus on industry-specific terms and use cases
- Create dedicated feature/benefit pages for core offerings
This summary combines insights from both case studies to provide actionable strategies for B2B companies looking to improve their SEO performance.
